| At Sykes Holiday Cottages, we are experiencing a significant increase in bookings due to a huge surge in demand for UK holidays. As such we are undergoing one of our biggest periods of growth to date and are actively seeking the best and brightest local talent to join us in our journey to connect 3 million happy holidaymakers with 35,000 holiday homes by 2023!
At Sykes Holiday Cottages, we are a business with big dreams and are bursting with ambition. We have pinned our sights on becoming the UK's number one holiday rental agency and will stop at nothing to reach our goal, combining our 27+ years of industry experience with our fierce company drive to become the best in the market for what we do. What started as a small family run company has now grown to be a 900 strong workforce of ambitious, passionate professionals spread across the UK, Ireland and New Zealand at a growing number of Regional Sister Brands and at our Chester head office.
Despite our success, our people and culture are what sets us apart from other businesses and has helped us earn our title as one of the Sunday Times’ ‘Best Companies to Work For’ for two years consecutive years. Our unique culture has remained intact since day one of our journey and is ingrained heavily in each and every one of our employees. We are truly proud of our five Company Values which are the foundations of every aspect of our business and remain at the heart of everything we do despite our rapid growth. By Achieving Together, Communicating Honestly, Growing and Learning, Earning Trust and Driving Innovation and Change, we remain true to our original ethos and ensure we stay true to our Customers, Owners and Colleagues alike.
Amongst our ongoing growth, we are now seeking a Performance Media Manager to join our PPC team.
As our newest Performance Media Manager, you will be joining our team as a crucial member of our ongoing success and will be vital in ensuring that the owner performance media channels deliver the lead numbers at the targeted CPL whilst continuing to drive innovation and make improvements throughout the accounts.
As Performance Media Manager, you will report directly into the Owner Strategy Manager and will be responsible for 2 Senior Performance Media Executives, a Performance Media Executive and Junior Performance Media Executive, in charge of leading, guiding and coaching through a range of projects.
Our newest Performance Media Manager will hold the following key skills:
Essential Experience:
- Minimum of 5 years’ experience in an operational paid media/PPC role that must include Google Ads, Bing, Display, Facebook and Instagram
- Experience of managing budgets in excess of c£1-2 million pounds+ p/a
- Experience of managing a team of PPC specialists
- Significant understanding of PPC bid management platforms or in-house tools
- Relevant degree in marketing, maths, IT, field
- High level of mathematical ability
- Meticulous approach to organisation
- Previous experience of dealing with senior stakeholders
- High level of competency in Microsoft Excel
- Ability to work in a fast-paced environment
- Ability to adapt to change
- Must be innovative with a test and learn mentality
- Proven ability to mentor and train more junior members of the team
Desirable Experience:
- Preferably agency and in-house experience
- Additional Paid Media channel experience including LinkedIn and Pinterest would be advantageous
- Experience of the travel/tourism sector
- Understanding of the wider marketing mix
- The ability to input on marketing strategy with an understanding of the impact on the wider business
- Experience in a lead generation environment
- Knowledge of agile and sprint planning
- Understanding of both SQL and JavaScript |
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| Sykes Holiday Cottages is the UK’s largest independent holiday letting agency; a successful travel business with strong year-over-year growth and ambitious growth plans. In order to deliver growth, the company is seeking to expand its online marketing team and appoint a PPC Manager. This role offers a great opportunity to play a crucial part in a successful and award winning department, that is itself part of a successful and award winning business.
The role of Performance Media Manager will see you accountable for delivery in the following areas:
PPC
• Budgets in excess of 4 million pounds’ pa
• Overall leads and property growth
• Account optimisation and strategy
• Being part of a continuous experimentation workflow
• Management of activity across Google, Bing, Facebook, Instagram, Criteo and other platforms
Leadership
• Management and development of both Senior PPC Execs, Execs and Juniors
• Identify, share and spread best practice throughout the business and demonstrate excellent team work
• Communicate effectively and influence key stakeholders across the business, both internal and externally such as suppliers, HOD’s, Directors etc.
• Demonstrate high level of confidence and ability in managing and resolving conflict
• Embrace and drive innovation with the ability to think outside the box
• Consistently demonstrate passion for the business and the role
• Show confidence and conviction with decision making taking full responsibility for your actions and outcomes.
Personal Management
• Effectively manage own time, resources and journey plans to achieve maximum efficiency and productivity
• Role models values, philosophy and business goals and objectives
• Constantly seeks out opportunities for self-development
• Remains coachable at all times
Working Hours: The working hours for this position will be 37.5 per week, Monday-Friday. 9am-5.30pm.
Hybrid Working: Sykes Cottages are proud to support hybrid-working across the business with a mixture or remote and office working available and will be discussed at interview |
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